10: The Joy of Rediscovering Your Path with Russ Perry


My guest today is Russ Perry, founder and owner of Design Pickle, a graphic design company headquartered in Scottsdale, AZ. Russ’s team of design professionals work with clients all over the world, and Russ is a self-described “former creative agency refugee.” Join us for a great conversation full of inspiration to find what you want, even when it means leaving something behind!


What you’ll hear in this episode:

  • Why Russ escaped the trap of creative agency
  • Walking away
  • When the business runs you . . . 
  • Consulting and rediscovering what he really wanted
  • “Decision filters”—what they are and how to use them
  • Why Russ wanted his business to have recurring revenue and be remote-friendly
  • Negative feedback from the design industry
  • From general to specialized: niching down
  • The transition
  • The birth of Design Pickle
  • Russ’s joyfulness TODAY
  • Ways to communicate your mission values 
  • Gateways to joyfulness, in business and in life
  • Three things that bring Russ joy every day: working out, meditation, and scheduling the day





Email Russ: russ@designpickle.com

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