Like so many entrepreneurs, when I started my business ego was involved. I wanted it to be big. I wanted it to be successful. And I wanted people to know.
But early on in the history of Little Nest Portraits, I was “this close” to failure. We almost never even opened a family photography studio at all. And the turmoil caused by looking fear in the face was enough to curb my ego and cause me to re-evaluate my motivation for having a business in the first place.
The minute I realized it could fail at any moment, my motivation for running a company reset.
I realized that the organization existed so that I could serve the people working in it and the customers.
Fame and financial success can come and go at any time. I can’t get attached to it, or let it define me as a person. Because if it all went crashing down, I still needed to look at myself in the mirror at the end of the day and be proud of how the people inside the business were treated.
And that realization re-calibrated my motivation.
In the beginning, I plunged into the new business. I was undercapitalized, and I took a huge risk. While that risk paid off, at the time I had no idea how the story would end. It could have easily gone in a different direction.
My desire to build a business that truly helped others and made their lives better slowly began to take precedence. I wanted the photography moments that took place in my studios and outside during on-location shoots to bring joy to families both during the moments behind the camera, and during the months and years afterward when they looked at the photographs. And that motivation has–to this day–become the resilience that has led Little Nest Portraits through thick and thin.
The conversations that occur when things go wrong completely change. It’s no longer about you, but about the company.
The struggle that some companies face in attracting talented employees dissolves. The right people are attracted to your organization, because they want to be part of something bigger. Something great.
And marketing becomes easier when clients not only return, but spread the word about your business for you.
Their success is your success, and you’re always weighing a decision around the idea of it being best for the organization as a whole (not trying to figure how who wins or who loses). This is the core foundation of a scalable organization with strong roots–and one much bigger than its founders.
Question: Does your business serve a larger group of people? How has that changed your success? You can leave a comment by clicking here.