Why your business’s “why” is critical

Distractions are everywhere when you’re trying to grow a company.  The “why” of how you started may begin to fade away as the details of implementation begin to take over.  It takes focus and discipline to keep your “why” in the forefront as you grow.
 
how to write your business's why
 
 
Little Nest Portraits started out with a fantastic shared purpose (aka our “why”) of bringing high quality accessible photographic artwork to families in a stylish, convenient setting.  The big dreams for how the teams would operate drove our daily work, and the magical way in which our brand would bring joy to the lives of others kept us excited.  This idea was quickly brought to fruition by one of my closest friends, Lindsay, who ran our very first studio for many years.  She is a master at taking a beginning concept and bringing it to life in every nuance of how a company operates.
 

 
But as studios became very busy very quickly we then became hyper-focused with implementation.  We spent way more time talking about the “how” than we did the “why.” This was a constant source of stress for us, and if we’re being honest here, it took away from the fun of why we started.
 
It’s true. The “how” of every part of our business needed to be figured out, from how the images were retouched to what the final packaging looked like for our customers.
 
But in retrospect, we both wished we spent more time talking about our core purpose with our teams and with each other while figuring out the “how.”  Some of our biggest challenges within the business started to become resolved once we adjusted our focus back on the big picture.
 
Our greatest joy still comes from sharing the vision behind Little Nest Portraits and sharing our “why” with investors, team members and customers.
Your own business’s “why” also serves as a beacon by which you’ll make certain decisions.
 
For instance, I am constantly reiterating our core purpose in every single discussion and measure every decision against it.  If an option doesn’t align with the vision of the business and our purpose, we know we need to make a different choice.
 
Joy in entrepreneurship comes from something bigger. Something more powerful. It comes from what you set out to do when you started the business in the first place.
 
How has your business’s “why” shaped your decisions, choices, and actions?  What do you when you are feeling like you have gotten away from your “why?”  Leave a comment by clicking here.
 

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